Targeted Marketing Strategies

Our team of targeted marketing experts will help you identify an audience likely to buy your products, services or technologies and then promote those products, services or technologies to that audience. Once these key groups are recognized, we will develop marketing campaigns and strategies for those preferred market segments. Promotional messages and advertisements will be sent to those primary groups instead of mass marketing without regard to the specific characteristics of the audience. This approach often saves you both time and money while quickly getting you in front of decision makers.

Big Data? So What?

What good is “Big Data” if you can’t make any sense of it? Just because the go-live date of a giant new system is when the builders get paid, does that mean turning it on is the ultimate goal? Or is there more to “Big Data” than size and speed?

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A review of recent healthcare data breaches

“Data Breach”: The two words that can sink any healthcare organization. You may have noticed more stories about healthcare data breaches in the news. There are actually a lot of healthcare data breaches occurring (some estimates say at least one each day). It is important to keep in mind the

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